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Email Marketing Audit

Email marketing strategies and automated email sequences for service-based businesses. 

Nurture new subscribers with a strategic welcome sequence that makes a strong first impression, builds trust and authority, and converts.

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Improve your email marketing

Is your email marketing not delivering the results you crave? You're not alone. Many service-based businesses struggle to maximize the impact of their email campaigns. That's where my Email Marketing Audit comes in.

Understand what your ideal client and subscriber want to hear from you and what you should do to improve your email marketing to achieve your goals.



Who is this email audit service for?

If you've got the visibility sorted but you're not converting your website visitors to clients then you could be spending a lot on marketing. Not everyone is ready to buy. But if you entice them onto your email list you get a second chance. And third, fourth... you get the picture.

The audit is a popular part of my email marketing strategy service. But if that full service isn't for you then the audit is a great way to optimize your email marketing performance.

This email service is for Australian and New Zealand service business owners.

Marketing agency directors, Private practice owners, Accountancy Directors, Mortgage Advisors, Health coaches, Business advisors, Business coaches... If you offer professional services and need guidance with improving your DIY email marketing efforts. This is for you.

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Email audit (Warrant Of Fitness)

Think of it as a deep dive into your email marketing efforts. I analyze your current platform, data, and processes to uncover hidden insights and opportunities.

This comprehensive audit surfaces valuable information that will help you:

  • Gain a clear picture of your email marketing strengths and weaknesses.
  • Discover ways to improve engagement, conversions, and ROI.
  • Actionable insights to support your email marketing strategy
  • Increase engagement (open, clicks, or replies)
  • Getting leads and engagement from email marketing

What you get from your email audit

Opt-in process
Are you capturing leads effectively? I'll review your signup forms, landing pages, social media and website visitors process. 
Email organization
I dive into segmentation (how your subscribers are organized), welcome emails, list management, and more.
Email optimization:
Is your email design and campaign setup driving engagement? Are your subect lines captivating? I'll find out.
Advanced optimizations:
I get technical and assess deliverability, personalization, and other advanced strategies.
Actionable Improvements
You'll recieve a 25 point list of what's working and what's not. That can be ationed by you and/or me.
What's next
On our call I'll explain how you can fix what and what tasts may be long-term strategies. I'll also share what I can help with.
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The audit process

  • Onboarding/Initial call (30 minutes) *
  • Proposal sent with timelines, cost, and any details
  • Proposal accepted
  • 50% invoice paid and onboarding form
  • Email audit delivered
  • Final invoice paid and offboarding form
  • Audit run-through and offboarding call and questions (30 - 40 mins)*
Email audit process from onboarding to offboarding

*Only included in deluxe email audit

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Auckland Email Marketing Specialist

Your email strategy is created by me. Hello I'm Tiffany, an Auckland based New Zealand Email Marketing Specialist. 

Tiffany Barlett digital marketing specialist on black background

I grew up in West Auckland and have worked here most of my working life. After the classic kiwi O.E. and some time working in Scotland and Australia I've worked with mostly service businesses across Auckland.

I understand the cost pressures of New Zealand but also the number 8 wired approach that we came from. Want to get to know me better? Check out my about page. 



What's included?

  • Your 25 point audit document to keep
  • Clear recommendations to optimize your email efforts
  • How I could help you
  • My expert audit of your account and recommendations in line with your business goals
  • A call to run through the audit and answer your questions
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What's not included?

  • Email design or templates (unless you choose a setup or add it on)
  • Setup of your emails in your email marketing platform (You can DIY your emails empowered by the strategy or I have a list of possible contractors you can reach out to bring the strategy to life).
  • Copywriting
  • Importing email addresses or list management.
  • Ongoing reporting (a future service)

What clients say

   Tiffany is a very experienced email marketer and copywriter. We used her to help set up our own MailChimp accounts, import our lists and get started with a Welcome series. It was a relief to have an expert come in and take care of these things. Highly recommend Tiffany!   
Kim Voon, Marketing Agency Managing Director
 Working with Tiffany has solved a problem for me that I have sat on for about three years. I wanted to generate welcome emails and always found it was in my too hard basket so I asked Tiffany to help me create these. She was able to create a welcome sequence that sounds just like I wrote it. Thanks for your wonderful support with this project.
Kathy, Kathy Shaw Coaching

Frequently Asked Questions

Is your email audit applicable for B2B service businesses?

Yes, I’ve worked with a lot of service-based businesses including B2B and B2C.

Why are email marketing audits important for service-based businesses?

Because it can take longer from seeing your content to getting a sale and the investment is often greater than a product. Trust, authority, and connection are very important. Email marketing helps move people through their journey with you.

Will you be creating and writing all my emails for me?

I'm not currently offering email newsletter or campaign management services. At some point I may offer these services or arrange a collaborative project so you get full end-to-end email marketing management. But it's not something I can offer at this time. 

Alternatively you can outsource it to a Virtual Assistant or email marketer that can offers email campaign management (happy to suggest some if you're stuck). 

What is the difference between a strategy and audit

An email marketing strategy is a comprehensive review of your business and email marketing. It involves competitor analysis, target audience research, an email content calendar as well as the audit recommendations. The audit is a thorough but defined audit of your email marketing efforts for people that have a strategy or can't afford one at this time. 

Can I ask you a question about the audit?

Yes, of course. You can complete the contact form. Alternatively, you can book a connection call with me and we can get to know each other and get you some clarity about your next steps.  

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Enquire about an email marketing audit

Let’s talk about an audit
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