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Email Marketing Strategy

Email marketing strategies and automated email sequences for service-based businesses. 

Nurture new subscribers with a strategic welcome sequence that makes a strong first impression, builds trust and authority, and converts.

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Your email marketing strategy


Understand what your ideal client and subscriber want to hear from you and what you should do to improve your email marketing to achieve your goals.

No email strategy is the same. Especially not the ones I develop as they are based on your data, goals, and clients. For example if you want to focus on grow awareness of your brand then your focus will be on growing your email list. How you go about that varies depending on what your business offers your clients.



Who is this email service for?

Marketing agency directors, Private practice owners, Accountancy Directors, Mortgage Advisors, Health coaches, Business advisors, Business coaches... If you offer professional services and need guidance with improving your DIY email marketing efforts. This is for you.

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Email marketing strategy will help you:

  • Grow your email list
  • Turn followers and website visitors into clients
  • Stand out in the inbox
  • Increase engagement (open, clicks, or replies)
  • Getting leads and engagement from email marketing

What you get from your strategy

Your target audience
Clarity and confidence about what moves your target audience. Understand what the data is telling you about them. 
Level up your email
Write better emails that help you achieve your goals. Whether that is to get leads, get clicks or get replies.
Your email calendar
Comfort that when you sit down to write your email you know who you're writing to, what to write about and what the goal is.
Brand Presentation
Your email strategy is in presentation format. Ready to deliver to your team so you're all on the same page. Or you can send to new contractors to save time and maintain consistency.
Competitive review
I'll review your competitors appraoch to identify gaps that you can see how your approach compares. Plus you can leverage any gaps I discover.
Recommendations
Your strategy includes recommendations for what I suggest you address in a priority order. This is not about giving you a task list. It's about giving you the opportunity to address the needle moving changes. 
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The strategic process

  • Onboarding/Initial call (30 minutes) Proposal sent with timelines, cost, and any details
  • Proposal accepted
  • 50% invoice paid and onboarding form
  • Strategy and content plan delivered
  • Final invoice paid and offboarding form
  • Strategy run-through and offboarding call and questions (30 - 40 mins)
Email Strategy Process
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Auckland Email Marketing Specialist

Your email strategy is created by me. Hello I'm Tiffany, an Auckland based New Zealand Email Marketing Specialist. 

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I grew up in West Auckland and have worked here most of my working life. After the classic kiwi O.E. and some time working in Scotland and Australia I've worked with mostly service businesses across Auckland.

I understand the cost pressures of New Zealand but also the number 8 wired approach that we came from. Want to get to know me better? Check out my about page. 



What's included?

  • Your email strategy in presentation format
  • 2-3 personas (Ideal client avatars) based on your account data
  • Comprehensive email content calendar (13 email outlines including subject lines, topics, CTA's etc.)
  • My expert audit of your email account and recommendations in line with your business goals
  • Competitive review and much more...
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What's not included?

  • Email design or templates (unless you choose a setup or add it on)
  • Setup of your emails in your email marketing platform (You can DIY your emails empowered by the strategy or I have a list of possible contractors you can reach out to bring the strategy to life).
  • Copywriting
  • Importing email addresses or list management.
  • Ongoing reporting (until your next strategy unless you a book consultation session we can review this together)

What clients say

   Tiffany is a very experienced email marketer and copywriter. We used her to help set up our own MailChimp accounts, import our lists and get started with a Welcome series. It was a relief to have an expert come in and take care of these things. Highly recommend Tiffany!   
Kim Voon, Marketing Agency Managing Director

Frequently Asked Questions

Is your email marketing strategy applicable for B2B service businesses?

Yes, I’ve worked with a lot of service-based businesses including B2B and B2C.

Why is email marketing strategy important for service-based businesses?

Because it can take longer from seeing your content to getting a sale and the investment is often greater than a product. Trust, authority, and connection are very important. Email marketing helps move people through their journey with you.

Will you be creating and writing all my emails for me?

Unfortunately, I'm not offering email newsletter or campaign management services. At some point I may offer these services or arrange a collaborative project so you get full end-to-end email marketing management. But it's not something I can offer at this time. 

I’ve done all the planning and strategizing to come up with the outlines. With your strategy and content plan, getting out an email should be quick and easy for you to write in your tone of voice. Alternatively you can outsource it to a Virtual Assistant or email marketer that can offers email campaign management (I know some that I can suggest). 

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