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Email marketing strategy

Nurture new subscribers

Strategic welcome email sequences that leave future clients
feeling like you are their super smart problem-solving mentor.

Let's chat


An email strategy is your roadmap to emails that achieve your goals 


An email marketing strategy is not the same as a content calendar. It's helps you understand what your ideal client and subscribers want to hear from you and what you should do to improve your email marketing to achieve your goals.

No email strategy is the same. Especially not the ones I develop as they are based on your data, goals, and clients. For example if you want to focus on grow awareness of your brand then your focus will be on growing your email list. How you go about that varies depending on what your business offers your clients.



Who is this service for?

Marketing agency directors, Private practice owners, Accountancy Directors, Mortgage Advisors, Health coaches, Business advisors, Business coaches... If you offer professional services and need guidance with improving your DIY email marketing efforts. This is for you. Add in some extra consultation calls if you like.

Let's talk details

Your email marketing strategy will help you:

  • Grow your email list
  • Turn followers and website visitors into clients
  • Stand out in the inbox
  • Increase engagement (open, clicks, or replies)
  • Getting leads and engagement from email marketing

What you get from your strategy


Your target audience
Clarity and confidence about what moves your target audience. Understand what the data is telling you about them. 

Email that works
Write better emails that help you achieve your goals. Whether that is to get leads, get clicks or get replies.

Your email calendar
Comfort that when you sit down to write your email you know who you're writing to, what to write about and what the goal is.

Brand Presentation
Your email strategy is in presentation format. Ready to deliver to your team so you're all on the same page. Or you can send to new contractors to save time and maintain consistency. How efficient of you. 

Competitor review
I'll review your competitors' approach to identify gaps and where you stand in the market. Not to copy, that's not cool. You'll see how your approach compares and leverage ways to stand out and innovate. 

Recommendations
Your strategy includes prioritized recommendations. This is not about giving you more busy work. It's about opportunities for you to make changes that have the biggest impact. 
Ask your questions here

The strategic process

  • Onboarding/Initial call (30 minutes) Proposal sent with timelines, cost, and any details
  • Proposal accepted
  • 50% invoice paid and onboarding form
  • Strategy and content plan delivered
  • Final invoice paid and offboarding form
  • Strategy run-through and offboarding call and questions (30 - 40 mins)
Email Strategy Process
Find out more

Auckland email marketing strategist

Your email strategy is created by me. Hello I'm Tiffany, an Auckland based New Zealand Email Marketing Specialist.

Tiffany NZ email expert on black background

I grew up in West Auckland and have worked here most of my working life. After the classic kiwi O.E. and some time working in Scotland and Australia I've worked with mostly service businesses across Auckland.

I understand the cost pressures of New Zealand. And the number 8-wired approach that we came from. Want to get to know me better? Check out my about page. 



What's included?

  • Your email strategy in presentation format
  • 2-3 personas (Ideal client avatars) based on your account data
  • Comprehensive email content calendar (13 email outlines including subject lines, topics, CTA's etc.)
  • My expert audit of your email account and recommendations in line with your business goals
  • Competitive review and much more...
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What's not included?

  • Email design or templates (unless you choose a setup or add it on)
  • Setup of your emails in your email marketing platform (You can DIY your emails empowered by the strategy or I have a list of possible contractors you can reach out to bring the strategy to life).
  • Copywriting
  • Importing email addresses or list management.
  • Ongoing reporting (until your next strategy unless you a book consultation session we can review this together)

What clients say

   Tiffany is a very experienced email marketer and copywriter. We used her to help set up our own MailChimp accounts, import our lists and get started with a Welcome series. It was a relief to have an expert come in and take care of these things. Highly recommend Tiffany!   
Kim Voon, Marketing Agency Managing Director

Frequently Asked Questions

Yes, I’ve worked with a lot of service-based businesses including B2B and B2C.

Because it can take longer from seeing your content to getting a sale and the investment is often greater than a product. Trust, authority, and connection are very important. Email marketing helps move people through their journey with you.

Unfortunately, I'm not offering email newsletter or campaign management services. At some point I may offer these services or arrange a collaborative project so you get full end-to-end email marketing management. But it's not something I can offer at this time. 

I’ve done all the planning and strategizing to come up with the outlines. With your strategy and content plan, getting out an email should be quick and easy for you to write in your tone of voice. Alternatively you can outsource it to a Virtual Assistant or email marketer that can offers email campaign management (I know some that I can suggest). 

Contact me

Enquire about email marketing strategy