Your first impression matters
Imagine you're inviting a new friend over to your house for the first time. You want them to feel welcome and comfortable, right? A welcome email sequence is like a friendly handshake for your business. It's a series of emails sent to new customers to say hello, introduce your business, and show them why they should choose you.
Who is this welcome email service for?
Marketing agency directors, Private practice owners, Accountancy Directors, Mortgage Advisors, Health coaches, Business advisors, Business coaches... If you offer professional services or coaching and need to make sure your new subscribers feel welcome and know how you can help. This welcome sequence setup or optimization is for you.
Your welcome email sequence will help you:
What you get from your welcome email setup
The welcome sequence setup process
Auckland Email Marketing Specialist
Your welcome sequence is written, designed and setup in your email marketing platform by me. Hello I'm Tiffany, an Auckland based New Zealand Email Marketing Specialist.
I've worked as an in-house digital marketing specialist for many Auckland small businesses. Most were service businesses. So I'm not only an email marketing specialist but also a certified Digital Marketing Professional. I know how other digital channels support email list growth and small business marketing.
I understand the cost pressures of New Zealand but also the number 8 wired approach that we came from. Want to get to know me better? Check out my about page.
What's included?
What my clients say
Frequently Asked Questions
Yes, that is essential. This is why I ask questions, conduct an audit of your content and branding and ask you to deliver your branding information (logo, an image of you, information that gives people a snapshot of who you are).
Yes, I’ve worked with a lot of service-based businesses including B2B and B2C.
Imagine you're the person at the door (aka a new subscriber) and you don't get a response. You might feel ignored or unimportant. But with a welcome sequence, you can show your subscribers that you care and that they made the right choice.
- Your lead magnet creation (this is an additional service we can add on to your project).
- Landing page creation. If you don't have a signup form then I may setup a very basic one.
- Any ongoing services including reporting, calls, or sending your weekly emails.
- Importing email addresses or list management .
- Note: I can either quote for these additional services, or recommend someone that offers them (I have industry connections). I am setting up some new services including reporting in the new year. When I start a strategy or strategy refresh project and update your email content calendar I update your reporting. If that’s something you’re interested in we can discuss that on your call.
Your email marketing system will automatically send the welcome emails. When someone joins your list via your website or sign up form they will be sent the emails within 5 minutes. It can take longer if your form on your website is using a plugin like gravity forms or if their connection is slow. But as long as they’re joining your list they will receive the welcome email in approximately 5 minutes. If they don’t then the sequence may have broken (rarely happens) or most likely your email has been sent but has been caught in their junk folder (occasionally happens).
Both of these are unlikely when the sequence is first set up. However, if you find this down the track contact me to book in an audit or new project as something may have changed with your account.
No, I'm an email marketing specialist for service based businesses. However, I know international and NZ-based email marketing specialists that serve produce based businesses
Yes, I sure do. I'm one of Auckland email marketing specialists that do write and create the welcome emails in your email marketing platform (e.g. Mailchimp). However, if you would prefer to write the emails or you have a conversion copywriter that you'd like to use then that's fine too. We can setup a custom service where I setup the automation and design and you provide the copy.