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Email services

Welcome emails that build trust

Strategic email marketing and welcome email sequences that leave subscribers
feeling like they can exhale and be truly understood.

Finally get your email sorted

Email marketing strategies based on your data

Email marketing isn't just for ecommerce or large B2B and B2C brands. As an Email Marketing Specialist catering to small service-based businesses, I'll get your email back on the right track.

How? With an email audit, or more detailed email strategy to identify where to put your effort. Your welcome sequence needs to introduce your new subscribers so the first email they get isn't an ask or a newsletter.

Email marketing services for service businesses

I offer data-driven email marketing strategies, and marketing automation (e.g. welcome sequences) for service businesses. My strategies cover the who, what, where, when and why for your email marketing. And your strategy includes a content plan (email calendar) that outlines the emails. No more blinking cursor stress. 



The strategy doesn't involve executing the plan. You or your Virtual Assistant will create the emails in your brand voice. But all the hard stuff (like the planning, subject lines, preheader text, topics, subtopics and calls to actions) are all mapped out for you.

Contact me to take the next step

Mailchimp, Mailerlite, Kit and other ESPs


Better emails step by step

Consultation calls and email audit

Email marketing audit

Find out how to grow your impact using your emails.

This diagnostic service is ideal to test out how we work together with a small project with a big impact.

  • Diagnostic only (with recommendations)
  • Choice of basic or comprehensive
Request your email audit

1:1 consultation call

Not sure what you need? But you know you want an email marketing professionals opinion on your burning questions?

This 30 minute paid consultation is for you.

Come prepared for action on those email marketing problems taking up valuable mental space.

Book your call

Your email strategy and welcome sequence sorted

Email marketing setup
Start email marketing with this email marketing setup in your chosen email service provider (ESP) including Mailchimp, Mailerlite, Kit and many more. You handle the platform payments and briefing and I handle the initial setup.
  • Basic email marketing setup and support via email for the first few weeks
  • Email template designed
  • Combine with the welcome sequence for special pricing
Enquire about ESP setup

Your email strategy and welcome sequence sorted

Email marketing strategy

Your email marketing strategy is your plan for success. No more what do I write? How do my emails compare? What do they want to hear to open, click and book? Includes email content calendar, strategy and more.

  • Email setup in your platform not included
  • Email outlines provided in your calendar
Get Your Plan

Email welcome sequence

Noticed those magic emails that you get after subscribing for a freebie? That's a welcome sequence. It's a top performer.

Make a strong first impression like giving your new subscriber a friendly handshake. 

  • Your plan must include marketing automation
  • Email sequence setup in your platform
Impress and convert

Email strategy + Welcome sequence 

My signature services combined. An email strategy and a winning welcome sequence to make a strong first impression you'll have everything you need to build trust and nurture subscribers towards the next step with you. 

  • Email includes outlines not setup (Provider suggestions available)
  • Welcome emails setup in your platform included
Find out how

Email retainer services

Email list management

Segmentation and list cleanups are a necessary evil that I happen to enjoy. They're also key to improving your email list quality and impact.

Your clients don't want generic emails. They need to feel you care in this trust recession.

  • Packages available
Impress and convert

It's time to work smarter not harder

Time is money when you're a small business owner. Learning how to manage the tech, create an email marketing strategy that gets you leads and engagement, writing emails and flows that convert, avoid spam, and get more opens and clicks takes time.

I don't advocate shortcuts. But leveraging the knowledge and experience of specialists is just plain logical. Save your time and effort for doing what you do best and I'll take care of your email strategy and sequences.

Benefits of working with me

Anti-generic and inclusive

I believe you should lean into your unique style and let your personality shine.


My recommendations designed for you. Your email strategy is unique. Just like you.


Strategy and simplicity

I define your target audience, and and create your email content plan. 


You benefit from my decade of marketing experience and analytical approach. 

Data, values and story-led approach

This email geek loves to dig in data to find the gems your email needs.


I'm always learning to give you the most current email marketing advice. 

Got a question?

Kind words from my current and past clients

What my clients say
I want this

Email FAQ's

I have extensive experience with Mailchimp, Mailerlite and Kit as that what most of my clients use. However, I've also used Campaign Monitor, Brevo and HubSpot. I'm confident using any email marketing platform for service providers.

Yes, I only offer email marketing services. Email is my jam and keeps me busy. It's probably a bigger specialty than you think with testing emails, segmentation and all the other fun geeky stuff I love. I don't leave you stuck. I have connected with strategic partners who I can refer you to. 

I specialise exclusively in building high-converting automated email systems and welcome sequences that build connection and trust. Because my focus is on deep strategy and creating permanent business assets, I don't offer ongoing monthly newsletter management.

I've reviewed this a few times as I know this is something coaches need. But I have young kids and limited hours so there are others that are better placed for the last minute juggle that often comes with sending out emails.

However, I can absolutely set up your master templates and strategy so you can easily hand the monthly execution over to a virtual assistant. I have trusted contacts I can refer you to that can handle the weekly or fortnightly newsletter creation for you.

Find your marketing flow


Trade chaotic posting for intentional email marketing. Every week, I share one thoughtful note or story. Like a weekly yoga session for your business strategy. Minus the awkward sounds.