Jenny's open rate had stalled around 20-30%
Her emails were good but I knew we could improve her open and click-through rate.
I audited her account and she had already identified that she needed to warm up her new email domain.
I made a strategy for her, ran it by her and got to work segmenting her audience. I also setup a new custom welcome sequence written for her new subscribers.
Before we talk results let's answer the question you're probably asking
What is segmentation? And what is warming up when it comes to email marketing?
Let's start with segmentation. Segmentation is splitting your email list into groups of email addresses based on their behaviour (like opens), details (like location) or interests (like western or US romance versus paranormal romance).
Warming up your list is a term email marketers (like me) use to explain staggering your email sends over days and other techniques. This is usually done when you setup a new website or email domain. This allows email domains to establish a good reputation before you email thousands of people from a new email address.
OK, now back to Jenny's email success story.
The result was an average open rate of 65.99% and click rate of 6.39%
Combined with a new custom welcome sequence for new subscribers her audience is now much more engaged. Her new average open rate was 65.99% and her email click-through rate is now 6.67%. Her average click to open rate (CTOR) was 12.75%.
Her book downloads had increased from an average of 114 per month to over 200 downloads per month on average. When Jenny's subscribers download the first-in series books they were more likely to purchase the next books in the series.
Her custom welcome sequence created demand for her books and leveraged the reputation she had of being a New Zealand author with an International audience (including the United States).
I also identified opportunities for her to further segment her audience so that she could nurture people who downloaded particular books.
What Jenny had to say about working with me
"Working with Tiffany on getting a new email provider set up and transferring my data base with her help was truly a delight. I had no sleepless night of worry about whether I was offending email protocols. I knew following her advice I would be making the transition in the most professional, trouble-free way. High recommend for authors uncertain of the tech requirements in this field. "
Not ready? No worries
You can get to know me with my own welcome sequence then get my weekly emails. As well as a great list building checklist to keep.