Hi I'm Tiffany, email marketing specialist for service businesses. One of the most frequent questions I get asked is - why email marketing? Sure usually in interviews or talking to new clients. But to answer that I need to give a little background.
It's a fun story so I'm sharing a little here but most importantly I think it highlights how I can help you. Because let's be honest. You're not interested so much in what and why email. You're interested in how I can help you right?
How My Squiggly Path Can Lead to Your Email Marketing Success [THE MAKING OF TIFFANY DIGITAL NZ]
My journey hasn't been a straight line, but it's precisely that squiggly path that makes me the perfect fit to craft your email marketing strategies and automation sequences.
Imagine receiving an email from someone who genuinely understands your challenges, shares your values, and has a passion for helping you succeed. That's exactly what you can expect when you work with me. As an email marketing specialist with over 10 years of experience in marketing New Zealand businesses, I've dedicated my career to crafting email marketing strategies that not only drive results but also build lasting connections with your audience.
Becoming an email marketing expert has been shaped by my time in mostly small service-based businesses. My insatiable curiosity, introverted nature, love of writing and becoming a mother (a mum in marketing).
These experiences have instilled in me a deep connection to building relationships and helping small businesses fix the email marketing mistakes that are holding them back from leveraging email for business growth.
My values of curiosity, professional passion, people-first and individuality come partially from who I am and the experiences that have shaped me. It's these values that guide my approach to work and ensure that every email I create is authentic, personalized, and aligned with your business goals.
In this article I'll share how my personal values influence my email marketing strategies and how they can benefit your business. I'll also provide insights into the unique qualities that set my services apart and how I can help you achieve your email marketing objectives.
You can also get to know me gradually by joining Digital Chats With Tiffany. My emails will introduce me, how I help and drop bite-size email marketing tips into your inbox in a relaxed and helpful way.
It all began with a curious and geeky mind
An all-round geek and proud I was set on a career in Science. Curious and analytical by nature, always asking why? I started my squiggly career in a Molecular Biology lab.My past career means I bring a systematic but experimental approach to your email marketing.
I picked up some unique analytical skills. But my creative side needed more. After travelling and a little soul searching on my O.E. I found marketing, a perfect career for a curious and creative mind.
My first role was working for a global organisation as a marketing assistant. They were a supplier of laboratory equipment and consumables (chemicals, filters, fridges etc.) to healthcare and scientific laboratories. My role covered print marketing, samples, product support, advertising…Like most of my roles it was broad. I loved the marketing side and every role since which involved digital marketing including email marketing.
A decade working in-house in New Zealand small businesses
I've worked with many small service-based businesses plus a couple of ecommerce and larger businesses. Most of my email marketing experience is with professional services and service based businesses. These include: Accountants, Business Advisors, Dietitians, Recording Studios, and Mentoring Services. I’ve also worked with clients in marketing agencies, accounting, business advisory, business or health coaching.
Working across multiple service industries has given me unique insight into the customer journey, desire and pain points.
Getting qualified in digital marketing and lifelong learning
Despite years of experience I found it hard to progress once I had children. Many roles that fit my skillset required a marketing degree. So I decided to get a tertiary level digital marketing diploma at the Digital Marketing Institute.
I enjoy learning and this added a few areas to my digital marketing expertise like paid advertising. That can be very handy when you’re trying to grow an email list and a brand.
My focus on my values of curiosity and lifelong learning means I’m always learning through continuous professional development, data analysis and asking why? In between looking after my kids, entertaining, and running a small business you can find me reading marketing blogs, reading marketing books and learning more about email marketing. Like I’ve said I’m a hard core email geek.
That curiosity helps me come up with innovative, unique and personalized emails that have your subscribers knocking on your inbox.
We’re people with families not machines or targets
My value of people and family first shows up in my passionate belief in work-life balance, putting people-first and customer-centric marketing.
You’re a person as well as a business owner. That means I know that we have different strengths, weaknesses and interests. I love data, you may not. I could spend hours writing emails. You may prefer spending hours at meetings. I’m not going to call you out of hours. In fact I’m not a fan of calls at all. Yes, I’m an elder millennial so I use email and if it’s urgent text. I also find I miss things on calls that I don’t on emails. That and my kids have a sixth sense for when I’m on a call. Which leads into the family first part…
I have young kids so I’m not always available. In the evenings I’m working on my marketing, feeding the kids, reading or watching the latest season of my favourite sci fi or fantasy series on Netflix.
I also believe your customers want value. Not to be a number. As an email strategist I respect their privacy, while still giving you what I can from what’s available in your email marketing data. I don’t spam. Ever. Which means I don’t upload emails to Mailchimp or your email marketing platform. You shouldn’t need to add people that way if you’re using the usual and most effective list building techniques. This helps to keep your account safe and your email subscribers from hitting ‘did not sign up’. Because I don’t want you to lose access to those people who want to hear from you.
We’re people with hopes and dreams, strengths and weaknesses, and loved ones. AI and other machines can help us but they also come with limitations. At least currently, it’s a useful tool but not a replacement. Like that lack of connection. It’s hard to build authority and trust with AI content. People buy from people. That’s a topic for another blog.
Passionate email marketing specialist for service businesses
In case you hadn’t noticed I’m super passionate about email marketing. I’ve seen the impact it’s had for businesses and I’ve seen how not using it, or doing it poorly has cost small businesses. I want more for you. I want more for New Zealanders (and all subscribers). It is the missing link for all those small business owners that are shaking their hips on social media, pointing, lip syncing and creating elaborate videos just to get in front of people. Maybe.
Don’t get me wrong. Social media and other marketing channels that bring attention to your business are essential to successful email marketing. You need someone to email to. But I’ve seen so many creators and business owners burn out and become overwhelmed by how much more it takes to be seen in this attention economy.
My email services can help you build an important part of your marketing funnel. So that you can bring your website visitors and followers into your world. Free of algorithms and with less distractions.
Too long didn’t read (TLDR)
So to sum up, my core values are curiosity, lifelong learning, professional passion, and people and family first. I’m an email marketing mum who helps service-based businesses improve their email marketing using ethical, analytical and strategic email marketing.
How my values and services help your service business
I’ve highlighted examples through this blog. However, what I want you to take away is I care about helping your service business serve more clients through improving your email marketing.
I believe that you and your clients are people and I use ethical email marketing approaches, the lessons I’ve learned over a decade in marketing and my unique approach to help you get the most out of your email marketing.
How? I do this through email marketing strategies based on first party data, research, my expertise and your knowledge of your brand. I use this knowledge to setup a welcome sequence or other marketing automation for your service based business. So your email marketing platform sends on brand emails that sound like you (not AI) and resonate with your subscribers to help them see why taking the next step with you is the logical choice.
If you’d like to find out more about how my services can help you then contact me for a no-strings chat.
Tiffany Your NZ Email Marketing Specialist For Service Businesses
Hi I'm Tiffany, your email marketing strategist for service based businesses. Based in Auckland New Zealand I'm one of the few NZ email geeks for hire that offer email strategy and marketing automation for your professional services business. Turn attention into leads with a better conversion rate.